B2B - "The one that broke SalesForce."
This marketing portal for Klout for Business is one of the least polished things I've ever made, but it worked freakishly well. Our marketing team was on deadline to produce something that could generate sales leads for our newly launched business product. The problem was they had 48 hours to put something out, and what they currently had wasn't working.
I wasn't supposed to make this portal. It was assigned to a marketing and business development team. They had already produced one portal, but it just wasn't capturing leads, and people were starting to worry. The portal wasn't good, or maybe even ready. They didn't know how to fix it. They had to push something out by the next day. Basically, it was a full on fire drill and they didn't know what to do.
At this point I had mainly focused on B2C creative and marketing, but I figured, "What the hell?" I grabbed my CD and told him the situation. "We should just make our own portal. And not a conservative one."
"Let's do it."
We rallied every statistic that sells influence, got quotes from our happiest clients, embedded all our best earned media, and pumped out this multi-media heavy, SEO-laden portal in an afternoon. I barely had time to spell check the thing. This is that first version, mistakes and all.
We shipped it and it somehow broke the SalesForce portal. I haven’t done a lot of B2B stuff, but I had surprisingly large amount of fun with this.