Microsoft + Lexus
We were charged with making F stand for something in the car world. The Lexus performance line brought out your other side. Not your alter-ego, but the other person that lives in you who thrives on adrenaline.
-Winner, Digiday's Best-in-Banner Video Ad; Winner Best In-Stream Video Ad Awards
-2015 Finalist, Digiday's Best Brand Video Destination
-Featured campaign at 2014 Cannes Lions
-First ever multi-screen video to feature creative sequencing
Our media team found a great partner who felt as strongly about fun, excitement and adrenaline as we did. Microsoft. Namely, XBox One. We pitched around a few ideas and eventually created an MSN/Xbox One series that focused on your adrenaline-fueled other side. Host and MLB All-Star C.J. Wilson, our guests would reveal who they are 9-5, and then who the other them is.
It worked. It was well viewed and reviewed.