The client said they wanted to capture their audience's attention, so we gave them something we knew they wanted to see. The catch was we have a very small budget and short window to produce. Basically it was advertising at its finest.
We spent a day in the desert shooting two slow motion commercials. It was hot. Too hot. And too windy. Wind gusts of 30-40 mph, which particularly sucked because we were relying heavily on drone shots.
Long story short, we pulled it off. These are the most successful videos in Lexus social history. Our "paint" spot even beat out our Super Bowl spot for most views by a Lexus ad on YouTube.
The idea was simple, give the people what they wanted—performance—with a twist. Take a look at these two videos, which amassed millions of views across social.
Check out the videos to the right to see what can be made quickly and cheaply, but still move units and build brand affinity.