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Eric Jorgensen

San Francisco
California
785.331.7501
Hollywood hack writer.

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Eric Jorgensen

  • Samples
    • Lexus - The Engagement
    • Lexus - Like a Kid on Christmas Morning
    • Lexus - IS Minor Launch
    • Lexus - The Sriracha IS
    • Lexus - The LIT IS
    • Lexus + Clippers - Custom Car and Activation
    • Lexus - Slow Motion Social Videos
    • Lexus - "Never Skip a Golden Opportunity"
    • Microsoft + Lexus
    • Lexus - Holiday Gif Keyboard
    • Doritos - The Legion of Bold
    • Lexus + NFL - Live Halftime Show
    • Digital - Klout Rebrand
    • Digital - Cinch. Tap into great advice.
    • B2B - "The one that broke SalesForce."
  • About
  • Experience
  • Contact
SLOW MOTION: LEXUS RC 350 F SPORT WITH ALL-WEATHER DRIVE

Lexus - Slow Motion Social Videos

The client said they wanted to capture their audience's attention, so we gave them something we knew they wanted to see. The catch was we have a very small budget and short window to produce. Basically it was advertising at its finest.

We spent a day in the desert shooting two slow motion commercials. It was hot. Too hot. And too windy. Wind gusts of 30-40 mph, which particularly sucked because we were relying heavily on drone shots.

Long story short, we pulled it off. These are the most successful videos in Lexus social history. Our "paint" spot even beat out our Super Bowl spot for most views by a Lexus ad on YouTube. 

The idea was simple, give the people what they wanted—performance—with a twist. Take a look at these two videos, which amassed millions of views across social.

Check out the videos to the right to see what can be made quickly and cheaply, but still move units and build brand affinity.

Lexus - Slow Motion Social Videos

The client said they wanted to capture their audience's attention, so we gave them something we knew they wanted to see. The catch was we have a very small budget and short window to produce. Basically it was advertising at its finest.

We spent a day in the desert shooting two slow motion commercials. It was hot. Too hot. And too windy. Wind gusts of 30-40 mph, which particularly sucked because we were relying heavily on drone shots.

Long story short, we pulled it off. These are the most successful videos in Lexus social history. Our "paint" spot even beat out our Super Bowl spot for most views by a Lexus ad on YouTube. 

The idea was simple, give the people what they wanted—performance—with a twist. Take a look at these two videos, which amassed millions of views across social.

Check out the videos to the right to see what can be made quickly and cheaply, but still move units and build brand affinity.

POWER

PRECISION

esj2003@gmail.com

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