No time and little money. Welcome to advertising guerrilla warfare.
This wasn’t supposed to be a campaign. “End of the fiscal year money” popped up and had to be spent. We spent it in Mexico City over two nights making this. The Engagement opens like a heist spot, but ends with a romantic twist.
It was accompanied by our social, digital, print and radio ads that boiled down to one thing. The Lexus IS is the car that enables a shareworthy life.