Eric Jorgensen

This integrated campaign not only won a gold and bronze Lion, shortlisted for three others, and won Pencils and all the rest, but also was the nail in the coffin that won Mars-Wrigley for Critical Mass.

In partnership with BBDO, Ketchum and Essence Media, we teamed up to deliver this engagement machine, which spawned TV, to PR to addressable and automated video. And of course, this campaign couldn’t have happened without the help of Tucker Carlson, who couldn’t stop thinking about our sexy Green M&M.

For Super Bowl 52, which my Kansas City Chiefs lost, we wanted to show what would happen if a Lord of the Rings fan got to meet his ultimate hero. The man he’s idolized since 2003. Frodo of the Shire himself. Elijah Wood.

Only for his unreliable cable Internet to shit the bed and ruin this once in a lifetime moment.

We scaled this campaign from TV into every kind of social and digital asset you can imagine. From custom Facebook units to Gifs to online video.

In support of a young, urban-inspired crossover, we partnered with shoe designer John Elliott and Nike to create something that affluent millennials couldn’t ignore. And then we dropped them at New York Fashion Week.

Everything about the Lexus UX crossover was inspired for young, city drivers. The way the lines move down its body are to help give the driver spacial awareness when navigating congested streets or parking in tight spots.

We decided to extend this to the crossover’s feet. We made Nike Air Force 1 tires and launched them at an exclusive New York Fashion Week party with some of the biggest influencers and celebrities in the shoe game. Everything from the tread to the air nozzle were inspired by the iconic street shoe. And people noticed.

We made headlines during the whole week and were named HypeBeast’s #2 biggest moment of Fashion Week. Shoulda been 1.

This was released the same week as our Super Bowl ad, and it was fun to release something that contrasted to that loud and raucous ad. This idea is just as cool, and was able to speak volumes without ever saying a word.

Part of the 2017 IS Minor Launch campaign, the Sriracha IS and the LIT IS were instrumental in marketing Lexus to millennials. This LED-covered car launched with good fan fare, then caught fire a week later. It trended on YouTube for 48 and was on news channels across the globe. The Discovery Channel even included it in a show.

Winner of an FWA of the Day, the LIT IS was made to show how expressive the Lexus IS can be. One that could of receive a signal from its driver—and send another right back. 

This beautiful car has a three minute, artistic loop it can run. It also has a data viz mode that visualizes music in real time. It also uses a Kinect to detect and react to human movement.

This car helped us tout the Lexus IS's design to millennials around the world. Not only did we make a launch video for this car, but we did something never done before. We partnered with Vevo to make a music video, featuring rising singer Dua Lipa and superstar Ansel Elgort.

The car and videos, much like its counterpart the Sriracha IS, earned millions of views and earned media impressions. 

Part of the 2017 IS Minor Launch campaign, the Sriracha IS and the LIT IS were instrumental in marketing Lexus to millennials. This custom car and its launch video went viral. It trended on Facebook for 48 hours, and hit a million views on Facebook (without paid help) in seven hours.

The Lexus IS is already a hot car. We decided to make it the hottest car ever: the Sriracha IS, winner of AdAge and Creativity Online's Pick of the Day.

Launched at the LA Auto Show, the Sriracha IS custom car stole the scene. This is without a doubt the most fun I've ever had working on Lexus. This custom car had nearly two dozen new Sriracha-inspired features, all of which weren't tacky or gimmicky, but premium and within the Lexus brand. Watch the video for the complete rundown of customizations, which includes the "Sriracha in the bottle" paint job.

This is one of those projects that you have to give a lot of credit to the client. This idea started as a joke in a brainstorming session. But the more we thought about it, and how to do it right, we became convinced that it would work. When we said the words "Sriracha car" in the client pitch, I was half certain we would be fired that afternoon, but they laughed and said, "Let's go for it." 

I'm grateful for their trust on this. It worked tremendously. We went viral, hitting our demo on the head. It was national TV in America, Canada, England, Germany and Thailand. It was online everywhere in every language.

And thanks to our friends at Sriracha who gave us their blessing and help to make this, we can claim to be the only agency and creative team to ever make Sriracha-approved advertising.

As we all went into quarantine, AT&T needed to reinvent itself for our new reality, and we had just the idea for the moment.

A friendly, funny, beloved face to help us feel a bit of familiarity in unfamiliar times. This relaunch also led to record-breaking sales and media placements and several awards and recognitions.

Lily is now the anchor of the AT&T brand, having carried us through the Holidays, iPhone launches, March Madness and the NBA playoffs.

After winning the Mars-Wrigley confectionary business with our M&M’s campaign, we quickly moved on to BAU work, which included Snickers Rookie Mistake campaign for the 2023-2024 NFL season, featuring some of the NFL’s biggest stars.

This was purely digital and social, anchored by two :15s and more than 20 addressable :06s, which targeted different beats and audiences throughout the season.

It included well-loved Snap lens featuring some of biggest Rookie Mistakes we NFL fans commit every season, an NFL Sunday Ticket retargeting play and a large-scale DCO campaign, and some odds and ends like Instagram tap throughs and custom TikTok content.

BTS: We shot all of this in one day in Chicago. Not sure how but we did.

First off, I’m REALLY sorry about the embedded size of my 9x16 videos. WOW they are tall.

Second, I’m really excited to share my latest campaign for AT&T Fiber with you, which ran during the NBA playoffs.

The idea, and the truth behind it, is simple and rage-inducing. Slow Internet ruins the NBA Playoffs and its highlights. When we see loading wheels, we see red.

We hired legendary weird comedy directors Tim + Eric to bring this to life, and we cast hall-of-fame player and shit talker Kevin Garnett to literally poke out of your Internet to tell you that your sad Internet is ruining the Playoffs.

We wanted to trick actual viewers in believing their TV or phone was experiencing shitty Internet, and then we would hit them with the “gotcha” of Kevin Garnett literally stepping out of the Internet.

We also brought this idea to TikTok. On TV and other social sites, we used the loading wheel you’d expect, but for TikTok we created native versions that leaned into that platform’s unique loading screen. I think I actually like these videos best.

It was disruptive and the clicks are proving it to be a slam dunk winner. Sorry for the pun.

Yes, you read that right. The Tom and Jerry Show is still around. It was relaunched in 2014, and has three new seasons to date.

Season 4 is approaching (they don’t tell me anything, so I’ll find out it’s launch date when you do), and I wrote eight of the episodes. The show airs globally, not just in the U.S. It’s very big in Europe, which is exciting!

It’s been wild to write for a show that I watched as a kid, and hopefully your children will love the season as much as I did writing for it.

You and a gal pal are on a lovely wine tour of California, enjoying dry Riesling and an especially funky, earthy Grenache Syrah when it happens. You see the winemaker. And now the flavor profile makes sense, as does your sour stomach.

A just OK wine tasting isn’t OK. Just like a just OK 5G isn’t OK.

To launch AT&T’s new 5G network, created several spots around an OK network (like our competitors’) isn’t OK. You expect the best, so get it.

In a pitch-off against three other agencies, we won the opportunity to make a Super Bowl campaign that showed a funnier side of safety.

The 2018 NFL season was marred in controversy thanks to a new rule that made touching, much less tackling, quarterbacks nearly impossible. Safety had become the hottest topic of debate in the NFL fandom. This was Lexus’s moment.

We created a campaign around QBSS+, a suite of safety technologies loosely based on Lexus’s industry-leading LSS+ safety system. With innovations like airbags in the pads, a blind side monitor and anti-heckling tech in the helmet, we made sure precious quarterbacks were finally untouchable, literally.

There was one catch to this campaign. We weren’t buying in-game airtime (we did buy spots AROUND the game). Lexus wanted this campaign to ride the hype of Super Bowl ads without actually spending the millions for the media buy. So, we created a spot and supporting media that rolled out and marketed like a real Super Bowl spot.

The results were some of our best ever. Our :30, which ran on broadcast around the game but not in, earned 19 million views on YouTube. Somehow, our :15 got 4 million. Many brands have tried to leverage the Super Bowl but not buy airtime, and our QBSS+ video became the most viewed non-Super Bowl, Super Bowl ad of all time. Follow that?

It felt so much like a Super Bowl ad that it was covered like a Super Bowl ad.

Anything that is just OK, isn’t OK at all. Whether it’s 5G coverage, or your show-stopping dress at the Oscars.

This :30 was the tentpole of AT&T’s 5G launch around the 2020 Oscars. It, along with our social and digital-first content flooded that year’s coverage.

My FAVORITE piece of content out of this wasn’t the :30, but an Instagram story we created, called A Just Ok Acceptance Speech. We all hate the awkward speeches that linger into absurdity, so we decided to make the longest one ever.

Pretend you’re in IG and clicking through a story. As a user clicks, it would jump further into this just OK speech, which manages to keep going and going.

Our goal was to bring a childlike joy to the luxury car space. We landed on a campaign that would stand out against the typical stark and feinted sentimental ads that come from this sector.

First off, forgive the videos. Lexus ganked the originals, so I've been forced to find ripped versions. But you're smart and capable. You'll get the point.

I enjoyed writing these scripts quite a bit. It marked the first time in my career that I wrote child characters. The reception for these were great and sales jumped. 

We followed this up with print, OOH, digital and social, all which drove this notion that the best way to experience the holidays is through the eyes of a child. 

The Lexus UX is a sub-compact crossover designed for affluent urban millennials. To launch it globally, we crafted two spots and shot them in Chicago.

The first is a metaphorical flag planting, saying this is the ultimate car for the city. The second is a harder working product spot that still feels fresh. What was so exciting about this project was our Plant a Flag spot was created almost entirely in CG. We shot footage, plates, talent and textures in Chicago, and then created this world you see with the talented folks at The Mill in Culver City.

In 2016, Lexus announced its first ever redesign to its IS sports sedan. We were tasked with not only launching this car, but to market it to a younger audience than Lexus had ever marketed to. These two spots, along with the Sriracha IS and LIT IS, were the foundation for this launch, which amassed more media and earned media impressions than any campaign in Lexus history.

For this launch, we had to land on what feature made the Lexus IS not only stand out from its peers, but also gave it traction with millennials. We hinged our campaign on its bold design, which is arguably the most provocative in its class. 

Our campaign focused on body language, and how this car's posture says a lot about the people who drive it. With the Lexus IS, you can send a signal without ever saying a word.

At the start of the 2015-16 season, Lexus and the Clippers signed a larger than usual partnership that included broadcast, print, digital, social, and even a physical club space. Creatives don't typically get involved in projects like this, but my art director and I volunteered for it, because free floor seats. 

Art Director Adam Bright and I concepted dozens of platforms (or buckets) that could encompass a wide range of mediums. The idea had to be fun, premium, and athletic. We landed on Let's Play. 

For this campaign, we created one hero piece: a Lexus RC F inspired by the LA Clippers. We made 14 customizations, which you can view here.  (My favorites are the horn that sounds like an in-game buzzer with the backboard LEDs, the steering wheel, and the Clippers playbook inspired paint job). This car was basically our look book. With the car in our back pocket, we created a video to announce its arrival, which starred Doc Rivers. This video and our car made it on every major sports site, plus many of the major auto sites. Most importantly, it made it on to live TV—Sports Nation on ESPN. The cast talked about the car and had a good laugh at our video. This was the goal.

We built a custom car. We made a broadcast spot. We helped with the Clipper's digital site. We created social posts. We created print ads. We even designed the Lexus Courtside Club, which is a premium adult arcade. This was an immersive campaign that returned well beyond its investment. We've been approached by many other pro teams to give them a similar treatment. Stay tuned...

For the Lexus December to Remember Sales Event, we were charged with bringing this holiday-themed sale to a larger, more mobile-savvy audience. Luckily for us, iOS8 came out in the middle of our concepting phase. This was probably the easiest client-sell of all time.

Achievements (still in the nomination process, but here's a few):
-Four Cannes entries, including achievement in messaging, and mobile products
-Nominated for Webbies but I honestly don't remember the category.

Usually, I would walk you through how this concept came to be—its heartaches and triumphs. But in this case it's not necessary. We came up with an idea we thought was a no brainer. The client loved it. We made it (using existing video). We only used two-fifths of our budget. It performed well and got great reviews.

The video to the right really says all that you need to hear, so give it a watch.