Wheat to Wine
Kansas > San Francisco > Los Angeles
I've spent my career delivering hits for my clients, whether that is AI-powered ecosystems, finding the unexpected creative angle, or writing the Super Bowl spots no one saw coming.
Reimagining the creative concepting and production model to defeat tricky algorithms. A Sriracha-inspired Lexus that garnered two billion earned media impressions. A Dua Lipa music video built around an LED-covered car. Kevin Garnett literally stepping out of a loading screen to tell you your Internet is terrible. A Super Bowl campaign that never bought Super Bowl airtime, and still became the most-viewed non-Super-Bowl Super Bowl ad of all time. A set of tires that won awards at New York Fashion Week.
That instinct for the unexpected has taken me from writing policy for lobbyists in D.C. to a social media startup that got acquired, through agency life, all the way to writing for The Tom & Jerry Show, which is a sentence I still feel cringe writing.
Along the way: Gold, Silver and Bronze Lions—plus 21 Cannes other nominations, FWA’s, AdAge and Creativity picks, a Pencils, and more than a few campaigns that made the news for reasons that had nothing to do with the media buy.
These days I'm a Creative Director at Omnicom, where I concept and lead new style of creative work—modular, AI-powered full funnel ecosystems that let great ideas reach the right audiences at scale, without losing what made the idea worth making in the first place. We don’t call it TV or social or digital. We call it Precision. The results speak for themselves. And I can speak to you about them.