Our goal was to bring a childlike joy to the luxury car space. We landed on a campaign that would stand out against the typical stark and feinted sentimental ads that come from this sector.
First off, forgive the videos. Lexus ganked the originals, so I've been forced to find ripped versions. But you're smart and capable. You'll get the point.
I enjoyed writing these scripts quite a bit. It marked the first time in my career that I wrote child characters. The reception for these were great and sales jumped.
We followed this up with print, OOH, digital and social, all which drove this notion that the best way to experience the holidays is through the eyes of a child.