For the Lexus December to Remember Sales Event, we were charged with bringing this holiday-themed sale to a larger, more mobile-savvy audience. Luckily for us, iOS8 came out in the middle of our concepting phase. This was probably the easiest client-sell of all time.
Achievements (still in the nomination process, but here's a few):
-Four Cannes entries, including achievement in messaging, and mobile products
-Nominated for Webbies but I honestly don't remember the category.
Usually, I would walk you through how this concept came to be—its heartaches and triumphs. But in this case it's not necessary. We came up with an idea we thought was a no brainer. The client loved it. We made it (using existing video). We only used two-fifths of our budget. It performed well and got great reviews.
The video to the right really says all that you need to hear, so give it a watch.