A Just OK Dress
Whether it’s 5G coverage or the dress you picked for the biggest night of your career, anything that’s just OK isn’t OK at all.
2020 Oscarstentpole
:30 + :06splus social‑first content
5Glaunch platform
The campaign
This :30 anchored AT&T’s 5G launch around the 2020 Oscars. It and our social and digital‑first content flooded that year’s coverage.
The part I actually love
Not the :30 — an Instagram story called A Just OK Acceptance Speech. We all hate the speech that lingers into absurdity, so we made the longest one ever. Every tap jumps you further into it, and it manages to keep going, and going.