The archive
Everything that didn’t make the front page but still earned its keep. Fourteen years of Super Bowls, custom cars and one animated cat.
AT&T · 2018 · Super Bowl
You’re Not a Bad Fan
A Lord of the Rings superfan finally meets Frodo — Elijah Wood himself — and his cable internet picks that exact moment to die.
Snickers · Mars‑Wrigley · 2023 · Digital & Social
Snickers Rookie Mistake
Two :15s and 20+ addressable :06s across an NFL season, plus a Snap lens, a Sunday Ticket retargeting play and a large‑scale DCO campaign. Shot in one day in Chicago.
Lexus · 2019 · Super Bowl
QBSS+
A safety suite for quarterbacks: airbags in the pads, a blind‑side monitor, anti‑heckling helmet tech. 19M YouTube views — the most‑viewed non‑Super Bowl Super Bowl ad ever.
AT&T · 2020 · The Oscars
A Just OK Dress
The tentpole of AT&T’s 5G launch around the 2020 Oscars. My favorite piece wasn’t the :30 — it was an Instagram story of the longest, most agonizing acceptance speech ever made.
AT&T · 2019 · Broadcast
The Wine Stomper
You’re on a lovely wine tour enjoying a funky, earthy Grenache Syrah. Then you meet the winemaker. A just‑OK wine tasting isn’t OK. Neither is just‑OK 5G.
Lexus · 2018 · Broadcast Campaign
Like a Kid on Christmas Morning
Childlike joy in the luxury car category, against a sector of stark, faintly sentimental holiday ads. First time I ever wrote child characters. Sales jumped.
Lexus · 2018 · Global Launch
Plant a Flag
A global launch for the UX crossover built almost entirely in CG. We shot plates, talent and textures in Chicago, then built the world with The Mill in Culver City.
Lexus · 2016 · Launch Campaign
Body Language
The foundation of the IS launch — the campaign that, with Sriracha and the LIT IS, amassed more earned media than anything in Lexus history.
Lexus · LA Clippers · 2016 · 360 Campaign
Lexus × Clippers
A Clippers‑inspired RC F with 14 customizations, a spot starring Doc Rivers, print, social, digital and a premium courtside arcade. Made it onto ESPN’s Sports Nation.
Warner Bros. · Season 4 · Show Writer
The Tom & Jerry Show
Yes, it’s still on. I wrote eight episodes of a show I watched as a kid. It airs globally and is very big in Europe, which I find delightful.
Currently open to creative leadership roles
Let’s make something worth arguing about.
If you’re looking for full‑time or consulting help to bring your team into the breakneck advertising future, drop me a line.