The archive
Everything that didn’t make the front page but still earned its keep. Fourteen years of Super Bowls, custom cars and one animated cat.
AT&T · 2018 · Super Bowl
You’re Not a Bad Fan
A Lord of the Rings superfan finally meets Frodo — Elijah Wood himself — and his cable internet picks that exact moment to die.
Snickers · Mars‑Wrigley · 2023 · Digital & Social
Snickers Rookie Mistake
Two :15s and 20+ addressable :06s across an NFL season, plus a Snap lens, a Sunday Ticket retargeting play and a large‑scale DCO campaign. Shot in one day in Chicago.
Lexus · 2019 · Super Bowl
QBSS+
A safety suite for quarterbacks: airbags in the pads, a blind‑side monitor, anti‑heckling helmet tech. 19M YouTube views — the most‑viewed non‑Super Bowl Super Bowl ad ever.
AT&T · 2020 · The Oscars
A Just OK Dress
The tentpole of AT&T’s 5G launch around the 2020 Oscars. My favorite piece wasn’t the :30 — it was an Instagram story of the longest, most agonizing acceptance speech ever made.
AT&T · 2019 · Broadcast
The Wine Stomper
You’re on a lovely wine tour enjoying a funky, earthy Grenache Syrah. Then you meet the winemaker. A just‑OK wine tasting isn’t OK. Neither is just‑OK 5G.
Lexus · 2018 · Broadcast Campaign
Like a Kid on Christmas Morning
Childlike joy in the luxury car category, against a sector of stark, faintly sentimental holiday ads. First time I ever wrote child characters. Sales jumped.
Lexus · 2018 · Global Launch
Plant a Flag
A global launch for the UX crossover built almost entirely in CG. We shot plates, talent and textures in Chicago, then built the world with The Mill in Culver City.
Lexus · 2016 · Launch Campaign
Body Language
The foundation of the IS launch — the campaign that, with Sriracha and the LIT IS, amassed more earned media than anything in Lexus history.
Lexus · LA Clippers · 2016 · 360 Campaign
Lexus × Clippers
A Clippers‑inspired RC F with 14 customizations, a spot starring Doc Rivers, print, social, digital and a premium courtside arcade. Made it onto ESPN’s Sports Nation.
Warner Bros. · Season 4 · Show Writer
The Tom & Jerry Show
Yes, it’s still on. I wrote eight episodes of a show I watched as a kid. It airs globally and is very big in Europe, which I find delightful.
Currently open to creative leadership roles
Let’s make something worth arguing about.
If you need someone to build the creative engine behind a fast‑moving brand, full‑time or consulting, drop me a line.