Plant a Flag
The Lexus UX is a sub‑compact crossover designed for affluent urban millennials. To launch it globally we crafted two spots and shot them in Chicago.
Globallaunch campaign
Almost all CGbuilt with The Mill
2 spotsmetaphor + product
The work
The first spot is a metaphorical flag planting — this is the ultimate car for the city. The second is a harder‑working product spot that still feels fresh.
How it was made
What made this exciting is that Plant a Flag was created almost entirely in CG. We shot footage, plates, talent and textures in Chicago, then built the world you see with the very talented people at The Mill in Culver City.