Like a Kid on Christmas Morning
The goal was to bring childlike joy to the luxury car space — a campaign that would stand out against the stark, faintly sentimental ads this sector produces every December.
3 spotsbroadcast
Salesjumped
Print, OOHdigital and social followed
Writing it
I enjoyed these scripts a lot. It marked the first time in my career I wrote child characters, which is harder and more fun than it sounds.
The result
Reception was great and sales jumped. We followed it with print, OOH, digital and social, all pushing the same notion — the best way to experience the holidays is through the eyes of a child.