Snickers Rookie Mistake
After winning the Mars‑Wrigley business with M&M’S, we moved straight into BAU — which for the 2023–24 NFL season meant Rookie Mistake, featuring some of the league’s biggest stars.
20+addressable :06s
One dayto shoot all of it
Full seasonof beat‑targeted media
The build
Purely digital and social, anchored by two :15s and more than 20 addressable :06s that targeted different beats and audiences across the season. Plus a well‑loved Snap lens built around the rookie mistakes we all commit every fall, an NFL Sunday Ticket retargeting play, a large‑scale DCO campaign, and odds and ends like Instagram tap‑throughs and custom TikTok content.
Behind the scenes
We shot all of this in one day in Chicago. Still not entirely sure how.