Lily Returns
As the world went into quarantine, AT&T needed to reinvent itself for a new reality. We had exactly the right idea sitting in the brand’s own history.
Recordsales & media placements
AdAgePick of the Week
Anchorof the AT&T brand since
The idea
Bring back a friendly, funny, genuinely beloved face to give people a bit of familiarity when nothing else felt familiar. Simple, warm, and the opposite of what every other brand was doing with the piano‑and‑drone‑footage playbook.
The result
Record‑breaking sales, record media placements, and a pile of awards and recognitions. Lily is now the anchor of the AT&T brand — she’s carried the company through the holidays, iPhone launches, March Madness and the NBA Playoffs.